Most countries, particularly those of Latin America begin their social responsibility actions in the nineteenth century by private sector initiative based in many charities and through private donations and fundamentally ethical order requirements or family, absolutely cutting and philanthropic individual.
not is not until a century later, emerging issues as human rights, environment, labor practices, consumer protection and fair operating practices.
The term social responsibility as such, began to be used in the 1970's, however there is evidence that very early in the story that spoke of responsibility to society linked this issue to the employer and not the company .
However, the issue of philanthropy today as a result of poverty rates and widening gap between rich and poor has once again become a moot point when discussing the issue responsibility social.
The recently approved ISO 26000 philanthropy mentioned in several of its elements, however emphasizes that one should not confuse philanthropy with social responsibility as philanthropic activities by themselves do not achieve the goal of integrating social responsibility in the organization [1]
philanthropy boom that has taken again and to exchange points view on this exciting topic was the Second # RSEChat aimed at obtaining interesting conclusions whether or not philanthropy is part of Social Responsibility.
The following are the different topics:
-social responsibility is linked with the strategy of the organization, philanthropy is a starting point of corporate social responsibility, however the latter is much more and philanthropy should only stay at home and not become makeup, but for some companies not, start with philanthropy and remain the same.
-Philanthropy should be a beginning of the EU's commitment to social responsibility while responsibility can strengthen links with stakeholders.
"Philanthropy is part of the social investment but not limiting. (For example, grants, volunteering and donations.)
More information is needed to move from philanthropy to social responsibility, latter see it as an expense while philanthropy seems easier.
"We must avoid actions that perpetuate the dependence of community organizations (As the old saying, teach a fish.)
-CSR should be taken as a management system, a way of understanding the company relative to the environment and its influence is the creation of common value, inclusive business, and goes beyond philanthropy.
-addictive philanthropy while CSR creates commitment.
-La r esponsibility social entrepreneur is to be and not seem, is an investment in overall development, planning, projects for / with stakeholders-synergy-active social role, service, commitment, frank dialogue, consistent and internally and externally with new values, eg work-family-forming a learning process to be more professional and directing the action, planned actions that seek to impact-transforming actions, "is to start thinking sustainable development, creating value, is a search for cultural renewal.
-Articulation of a business model as part of a business strategy. Interest in evaluating results. Mutual benefit-is to go beyond the interest of shareholders, considering the creation of value for other actors that relates the company and to society in general [2] .
-Philanthropy-love-man: simple donation or isolated actions of charity, paternalism and generosity informal (ie no structure or management guidance, not identified targets). Donations may be made without considering the integration of the concept of CSR as a corporate value, or no established regulations or internal rules to ensure consistency of performance of members of the company with new values, vision, short term. Does not necessarily affect the scope of influence of the company. Marketing can also be considered because only superficial. Far-reaching impact on social environment is not guaranteed, may also be of anonymity [3] .
Mr. Perla Puterman S.
[1] ISO 26000 Social Responsibility (Section 3.3.4).
[2] Silvina Contribution Allario http://twextra.com/aq1jn4
[3] Silvina Contribution Allario Http://twextra.com/aq1jn4
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