Tuesday, April 26, 2011
Make Someone Asleep By Pressure Point
Next # RSEChat take place on Monday May 2 at 10am GMT-5 time (Colombia and Peru), 10:30 am (Venezuela) hours 12am 5pm Argentina and Chilean English. Discuss how to manage CSR. You can enter your e-mail to receive the advance notice required.
Monday, April 18, 2011
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Stakeholder and interest groups, is the term used R. Edward Freeman at the end of the decade of the 90 to define all persons or entities that may affect or are affected by the activities of a company.
Today, the topic of Stakeholders is not just a business but to all organizations. According to the ISO 26000 "An interested party has one or more interests that may be affected by decisions and activities of an organization."
For an organization to relate to their stakeholders are various methodologies, one of the most known and used is:
• Identify and prioritize potential stakeholders (Primary and Secondary) (Internal and External) (Direct and Indirect)
• Dialogue with stakeholders to identify and understand the needs
• Analysis of Classification and prioritization according to their importance and influence
• Establishment commitment (engagement) with stakeholders
• Communication and information with stakeholders
Stakeholders are increasingly demanding organizations and require more active participation in decisions and activities affecting them. A form of communication is through dialogue with stakeholders to identify their needs and expectations, and another is through accountability of an organization to know which of those needs and expectations were met.
In order to delve into this subject, the # RSEchat at its third session was devoted to discussing what should be the participation of stakeholders in decisions an organization.
below the main conclusions:
• Companies do not exist in isolation but are embedded in a community should not ignore.
• Companies should discuss beyond existing standards, these are important to manage the dialogue, but they are only a guide to better manage relationships with stakeholders to move from one relationship to a definition.
• You must use all opportunities to interact with stakeholders, not necessarily only through standards or norms. These represent but a tool for dialogue do not represent the dialogue itself, it is important what you want.
• Most important are the issues on which debate. These must be the concern to the stakeholders and are critical as part of a preliminary recognition. This recognition also helps to understand how to talk with them.
• The dialogue should be consistent with an open mind, respecting the interests of others in a true honest and transparent dialogue through fear and distrust is impossible.
• The dialogue can be simple with the 1st openness, forums, surveys, meetings, social networks, papers, suggestion boxes.
• The dialogue must be bidirectional but formalized so that it is feasible to determine or relevant material respects. During the dialogue, you can capture the expectations and cross them with business strategy to be relevant. It is so important to the scope or amount of dialogue but the quality.
• The role of stakeholders is provided by the organization, it must have mechanisms of participation for those who want to aspire to be a dialogue or interest group.
• Organizations must propose issues to stakeholders and these discussions and propose new topics in turn.
• The organization establishes the 1st matrix starting material, taking into account the strategic interests of the company and the sector and then organize, design, formulate what is best for everyone.
• Providers as stakeholder should also express its commitment to compliance with CSR policies and practices.
• The best way to learn about the issues that matter to stakeholders is through the matrix material (thematic - local - global). The topics should leave the company's strategy for a win-win without losing sight of the relevant issues in society. Subsequently, the stakeholders themselves can add new themes or modify the importance of the issues initially proposed by the organization.
• Regarding sustainability reporting, stakeholder sign or not, they should participate in developing and the organization must validate and demonstrate this involvement. The report should include the mechanism used, and the objectives achieved during the process of interacting with stakeholders.
• In the social and business relationship college environment can help identify the actual needs of the GI.
• And finally: There can be involvement and commitment if there is love understood as a way of giving now rather than short-term returns over time. Organizations shy away from the emotional simply because they know they will not be sincere.
"A company only if it improves people's lives, not only its benefits," Charles Handy.
Perla Puterman
S. Ing @ FRSIberoamerica
Swisher Sweets Toronto
The ISO 26000 has become perhaps the most important event of 2010 on social responsibility, their adoption has raised many expectations among the different actors of responsibility in almost all countries, developed and developing very special consultants, universities, some local and municipal governments, enterprises, are SMEs, large companies, multinational corporations.
Since its publication in November 2010 have raised a number of news related to the implementation of ISO 26000, implementation of ISO 26000, the ISO 26000 certification, verification to ISO 26000, ISO 26000 audits and awards to the ISO 26000.
have held workshops, seminars and conferences in most countries that participated in its preparation, some sponsored by the same ISO, the national standards bodies and in other cases by organizations who participated in the development, assistance has been important primarily by curiosity to know its content and especially with a large attendance of companies, and of course consultants seeking ways to convert this document into a new business.
addition, there have been publications and interviews in magazines, newspapers and other media. In the specific case of the workshops, at least in my case, the feedback from the participants and especially large multinational companies and has been very positive, have been the standard as an improvement tool for incorporating social responsibility practices practices and systems already in the organization.
IMPLEMENTATION OF THE STANDARD
In terms of implementation, despite the uproar that has resulted, very few countries which has actually begun its implementation, limited to large enterprises, multinational corporations have already developed programs responsibility social or sustainability, they have begun to assess how to integrate the standard in the practice or the existing management systems and in some cases already well advanced actions.
In some countries, companies have been the standard with skepticism owing to the prevailing economic and political conditions, which results in not only this but any standard is difficult to implement. Some companies, though it is not, see the policy and other management system and many do not believe in systems management, while other companies especially SMEs are hardly trying to implement the ISO 14001 environment. Paradoxically, another fact that makes it look Standard with skepticism is that it is certified and some are waiting for the certified version for your application.
It is noteworthy that organizations like the Global Compact and the Global Report Initiative GRI have developed documents which establish an equivalence with some aspects of the Standard, which has allowed in the case of the Global Compact approve the compliance with Standard in these respects human rights, labor practices, environment and fair operating practices. With respect to this equivalence GRI has used the GRI Guidelines in conjunction with ISO 26000 for the preparation of sustainability reports exist examples such as new an insurance company in Ecuador.
There are other examples of application that I would call as misuse of ISO 26000 as is the case of a prize in the Netherlands, the case of a global certification including ISO 26000 in France, and the case of inspections or audits conducted by consultants. Is worth noting that none of these actions can be performed with a standard of guidelines that does not contain requirements.
Notwithstanding the above I believe that in 6 months is very little time to assess the impact of ISO 26000, because I think there is a first novel approach with caution, but I'm sure that when organizations and in particular companies begin to evaluate its contents in depth found in it a powerful tool for incorporating social responsibility into the everyday practices of your organization.
M18. ABR, 2011 BY PEARL S. Puterman, INTERNATIONAL EXPERT ON SOCIAL AND MANAGEMENT SYSTEMS / @ FRSIBEROAMERICA © Blog RCySost
Telefónica SA Posted on:
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Tuesday, April 12, 2011
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The # RSEChat
Monday, April 11, 2011
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Most countries, particularly those of Latin America begin their social responsibility actions in the nineteenth century by private sector initiative based in many charities and through private donations and fundamentally ethical order requirements or family, absolutely cutting and philanthropic individual.
not is not until a century later, emerging issues as human rights, environment, labor practices, consumer protection and fair operating practices.
The term social responsibility as such, began to be used in the 1970's, however there is evidence that very early in the story that spoke of responsibility to society linked this issue to the employer and not the company .
However, the issue of philanthropy today as a result of poverty rates and widening gap between rich and poor has once again become a moot point when discussing the issue responsibility social.
The recently approved ISO 26000 philanthropy mentioned in several of its elements, however emphasizes that one should not confuse philanthropy with social responsibility as philanthropic activities by themselves do not achieve the goal of integrating social responsibility in the organization [1]
philanthropy boom that has taken again and to exchange points view on this exciting topic was the Second # RSEChat aimed at obtaining interesting conclusions whether or not philanthropy is part of Social Responsibility.
The following are the different topics:
-social responsibility is linked with the strategy of the organization, philanthropy is a starting point of corporate social responsibility, however the latter is much more and philanthropy should only stay at home and not become makeup, but for some companies not, start with philanthropy and remain the same.
-Philanthropy should be a beginning of the EU's commitment to social responsibility while responsibility can strengthen links with stakeholders.
"Philanthropy is part of the social investment but not limiting. (For example, grants, volunteering and donations.)
More information is needed to move from philanthropy to social responsibility, latter see it as an expense while philanthropy seems easier.
"We must avoid actions that perpetuate the dependence of community organizations (As the old saying, teach a fish.)
-CSR should be taken as a management system, a way of understanding the company relative to the environment and its influence is the creation of common value, inclusive business, and goes beyond philanthropy.
-addictive philanthropy while CSR creates commitment.
-La r esponsibility social entrepreneur is to be and not seem, is an investment in overall development, planning, projects for / with stakeholders-synergy-active social role, service, commitment, frank dialogue, consistent and internally and externally with new values, eg work-family-forming a learning process to be more professional and directing the action, planned actions that seek to impact-transforming actions, "is to start thinking sustainable development, creating value, is a search for cultural renewal.
-Articulation of a business model as part of a business strategy. Interest in evaluating results. Mutual benefit-is to go beyond the interest of shareholders, considering the creation of value for other actors that relates the company and to society in general [2] .
-Philanthropy-love-man: simple donation or isolated actions of charity, paternalism and generosity informal (ie no structure or management guidance, not identified targets). Donations may be made without considering the integration of the concept of CSR as a corporate value, or no established regulations or internal rules to ensure consistency of performance of members of the company with new values, vision, short term. Does not necessarily affect the scope of influence of the company. Marketing can also be considered because only superficial. Far-reaching impact on social environment is not guaranteed, may also be of anonymity [3] .
Mr. Perla Puterman S.
[1] ISO 26000 Social Responsibility (Section 3.3.4).
[2] Silvina Contribution Allario http://twextra.com/aq1jn4
[3] Silvina Contribution Allario Http://twextra.com/aq1jn4
Monday, April 4, 2011
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The issue of social responsibility and SMEs is a topic increasingly relevant the world, SMEs represent 60% of total employment-generating business in Latin America, and according to information from Antonio Vives [1] , 90% of businesses in the world is represented by SMEs.
According to him, between countries Member of the European Union by 2007 it was estimated that there were more than 24 million small businesses generate about 90 million jobs, which undoubtedly and beyond these figures is clear that most companies in the world are SMEs and they have a significant contribution to job creation and production.
This order and to exchange information on this subject between representatives of different English-speaking countries was the first interactive chat on Twitter about social responsibility in Latin America, with the participation of representatives of Argentina , Brazil, Chile, Colombia, Spain, Peru and Venezuela.
Among the major conclusions of the discussion led to the following:
1 .- SMEs if they have responsible practices (understood as those responsible practices related to the daily life of an organization ), the point is that such practices do not identify as such, and if not identified documented and communicated.
2 .- It must simplify the language and the concept of social responsibility to understand and accessible to SMEs.
3 .- The chambers of commerce or industry are a good way to support SMEs in the development of responsible practices through collaborative networks.
4 .- The role of big business is very important for the support it can provide through training, development of local suppliers, shops etc..
5.-Social entrepreneurship is an important way to ensure that SMEs develop social responsibility programs.
6 .- The role of multinationals is very important in the development of SR practices in SMEs, they should help in the process striking a balance between the power structure of the greats. On the other hand, multinationals should have as part of its strategy to support SMEs, promote development of local suppliers and primarily lead by example with socially responsible practices.
7.-The SMEs are close to their environment, so it can understand it better and enabled the development of RS programs with their employees and communities, this translates into small but valuable social actions .
8.-The best social responsibility practices in the SMEs are those linked to business objectives
Compiled by:
S. Mr. Perla Puterman