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How do you measure the value of CSR? # RSEChat

How do you measure the value of CSR?

Interesting question and quite complex, since usually confuses the measurement of CSR management with the measurement of the value of CSR.

But ... we can measure the value of CSR?

Asking experts on the subject found a variety of responses, including that of Antonio Vives that direct and precise style he replied: "It's a question that should not be done, and if does not have adequate response, "but referred me information on this subject the which we find in the titles listed in footer [i] .

Definitely, the value of CSR is related to the benefits it represents not only the organization but also for lobbyists. addition, attempts to measure the impact of the activities of an organization not only from an economic standpoint but from those intangible benefits of CSR and Manuela Weber points out in his article "Reveal business potential of CSR: How can companies assess the specific benefits of CSR for the company " [ii] .

Moreover traditionally designated as CSR benefits of improved corporate image and corporate reputation , the production of re operating costs, the capacity organizations to recruit and retain top employees, strengthening community relations, strengthening loyalty consumers, m mprove quality and productivity and increased profitability among many others.

This Monday 09 May, chose this subject as a center of discussion of the 5th # RSEchat in which we as Xavier Agulló information [iii] with 19 p eople who have followed the chat, with a number of tweets of around 199.

Among the main findings of # RSEchat is worth mentioning:

-item the value of CSR is of great interest, however it provides confused with the measurement management

-The practice of CSR p rovides some benefits for organizations and they should be able to measure

- The value of CSR is the positive impact of activities both within the organization and in interest groups, therefore one should speak of shared value and that not only generates contributions to the organization but also interest groups

- The definition of the impacts of CSR allows the return of shares to the organization and for the core business

"The indicators used to measure the return on stock investments, but would never be a perfect measurement to

"You can measure the value of CSR by measuring the impact on affected variables, eg Reputation

- Benchmarking is undoubtedly essential to better understand the impacts of CSR in the sector and improve the management

- Ideally indicators to measure the impact of CSR were specific to the organization, but of course the basis of the existing

-An important step is creating new business opportunities from the RS and sustainability

- Improving the sustainability of the planet creates new opportunities such as recycling, energy efficiency and other

.- Two aspects are measuring the efficiency and reputation, efficiency is measured by indicators and the second is intangible. The efficiency is improved productivity, working environment, quality, customer service and reputation among other is the brand value, image, related intangibles and in any case efficiency is equal to value

-A clear measure of the value of CSR is the index of the Stock Exchange social investment. Companies more responsible are most valued by stakeholders and have better stock prices

- business opportunities consume and produce good financial results and therefore value shareholders

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[i] http://cumpetere.blogspot.com/2010/12 / as-the-company-invests-in-rse.html

http://cumpetere.blogspot.com/2010_12_01_archive.html

http://www.fundacionluisvives.org/rse/digital/6/articulos/56329/index.html

[ii] http://www.fundacionluisvives.org/rse/digital/1/articulos/33095/index.html

[iii] http://www.blogresponsable.com/

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Links 2011. MATHEMATICS II

You have course notes 2010-2011en the other Blog: http://matesymasmates.blogspot.com/

soon also begin reviewing for tests of mathematics II PAU in Blog: http:/ / matespau.blogspot.com /

Animo and thanks for reading:))

Monica Roccaforte Army

How to measure the value of Social Responsibility? How to manage

The # RSEChat to be held Monday May 2 at 10am GMT-5 time (Colombia and Peru), 11 Argentina Chile hours 12am and 5pm hours English. Discuss how to measure the value of CSR.

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Social Responsibility? RSECHAT

The term "management" comes from the Latin "managed" and is defined as the action and the purpose of managing or administering a matter [i] , for that matter that concerns us is the responsibility social.

The term "Management System" is defined as the coordinated activities to direct and control an organizaciónon or a proven structure for the management and continuous improvement of policies, procedures and processes of the organization [ii] .

To drive and operate an organization successfully requires that direct and control it in a systematic and transparent. You can achieve success implementing and maintaining a management system that is designed to continuously improve their performance by considering the needs of all stakeholders. The management of an organization comprises management of social responsibility among other management disciplines [iii] .

social responsibility can be managed in different ways and it is not necessary but if recommended the use of management systems that allow an orderly coordinate and control the activities of an organization through processes that are measurable, always with a view to improving continuous.

In terms of policy there are a number of standards both national and international partnerships which help to manage the social responsibility of an organization.
Among the most prominent are the SA 8000 (That includes a single management system for the subject labor and human resources), the Management SGE21 ethics and social responsibility and the recently approved ISO 26000 if it is not a management system for its strategic vision and holistic, is a valuable tool to manage social responsibility an organization.

However, it is clear that ISO 26000 is a certifiable standard, so if you want to certify the management system should be taken into account rules providing management systems as SGE21 international application or other national standard has been developed for this purpose.

Last Monday was chosen this topic as a center of discussion 4th # RSEchat in which we have the participation of over 15 experts.
below the main conclusions:

= To manage social responsibility is necessary that senior management or management is willing genuinely to want to manage. Management must take risks and take the RS in the center of his administration, also demonstrate their commitment, only then noticed improvements in several areas. Moreover, the most important thing is that the directive understands the need, advantages and benefits of managing CSR.

"There are two key elements to manage social responsibility, a management system and two good tools government. Good governance has a key role in the management of CSR. Moreover, a management system helps to change mental models.

= The area leads the management of CSR should be on top of an organization to carry weight in decisions, yet of management should be cross-cutting company, with leadership, multi-departmental, systematic and long- within a system of measuring results against objectives.

= transverse management To achieve this we must begin by changing mental models, to ensure that management is effective and enforceable.

=- In a good addition to incorporate into the mission and vision CSR objectives must report these to internal and external customers because communication and engagement with stakeholders is very important.

-The management of RS is not just educate, convince or persuade, is put on the table and re meaning "doing business" and of course it is critical that the management of RS is aligned with company strategy . The RS must be conceived as a philosophy embedded in the way of doing business.

- On the topic of CSR management must take into account two considerations, one that CSR should affect the entire organization from the heart of it and secondly, that the management of CSR is a lever for generating value the organization. CSR creates value for all Stakeholders from sustainable management.

"For a good CSR management, organized and effective, there are two elements to consider: 1. Strategy and 2. Implementation.

"It should convey the importance and value of CSR and work on it together and integrated, CSR should be without prejudice from the center of it, the entire organization. Sometimes, CSR is not a decision but an unidentified practice organization.

= A successful CSR strategy must be based on a clear message by the Manager engaging employees without forgetting the middle management. The issue of management is a complicated issue not everyone sees CSR as a competitive necessity.

"The commitment to develop, implement and transfer the management of CSR is the policy, the management commitment to CSR is for all stakeholders.

-measure social responsibility / sustainability is important, for it must establish monitoring indicators from the outset and as part of the strategy and then monitor the results and thus take control of progress and identify critical points of improvement.

-CSR is based on values \u200b\u200bthat the company must demonstrate through concrete initiatives to further the company should be measured, so there must be consistency between what is said makes and communicates.

He should talk about companies or organizations that manage their social responsibility and not socially responsible companies.

List of participants: http://fabiangpastor.tumblr.com/post/5246937491/lista-de-participantes-en-el-rsechat-sobre-como

[i] Royal English Academy
the language [ii] Taken from the ISO 9000-2000 and http://www.bsigroup.com.mx/es-mx/Auditoria-y-Certificacion/Sistemas-de-Gestion/De-un -vistazo/Que-son-los-sistemas-de-gestion /
[iii] Taken from ISO 9000-2000

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How to manage CSR?

Next # RSEChat take place on Monday May 2 at 10am GMT-5 time (Colombia and Peru), 10:30 am (Venezuela) hours 12am 5pm Argentina and Chilean English. Discuss how to manage CSR. You can enter your e-mail to receive the advance notice required.

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What should be the participation of stakeholders in the decisions of an organization? The ISO 26000

Stakeholder and interest groups, is the term used R. Edward Freeman at the end of the decade of the 90 to define all persons or entities that may affect or are affected by the activities of a company.

Today, the topic of Stakeholders is not just a business but to all organizations. According to the ISO 26000 "An interested party has one or more interests that may be affected by decisions and activities of an organization."

For an organization to relate to their stakeholders are various methodologies, one of the most known and used is:

• Identify and prioritize potential stakeholders (Primary and Secondary) (Internal and External) (Direct and Indirect)
• Dialogue with stakeholders to identify and understand the needs
• Analysis of Classification and prioritization according to their importance and influence
• Establishment commitment (engagement) with stakeholders
• Communication and information with stakeholders

Stakeholders are increasingly demanding organizations and require more active participation in decisions and activities affecting them. A form of communication is through dialogue with stakeholders to identify their needs and expectations, and another is through accountability of an organization to know which of those needs and expectations were met.

In order to delve into this subject, the # RSEchat at its third session was devoted to discussing what should be the participation of stakeholders in decisions an organization.

below the main conclusions:

• Companies do not exist in isolation but are embedded in a community should not ignore.
• Companies should discuss beyond existing standards, these are important to manage the dialogue, but they are only a guide to better manage relationships with stakeholders to move from one relationship to a definition.
• You must use all opportunities to interact with stakeholders, not necessarily only through standards or norms. These represent but a tool for dialogue do not represent the dialogue itself, it is important what you want.
• Most important are the issues on which debate. These must be the concern to the stakeholders and are critical as part of a preliminary recognition. This recognition also helps to understand how to talk with them.
• The dialogue should be consistent with an open mind, respecting the interests of others in a true honest and transparent dialogue through fear and distrust is impossible.
• The dialogue can be simple with the 1st openness, forums, surveys, meetings, social networks, papers, suggestion boxes.
• The dialogue must be bidirectional but formalized so that it is feasible to determine or relevant material respects. During the dialogue, you can capture the expectations and cross them with business strategy to be relevant. It is so important to the scope or amount of dialogue but the quality.
• The role of stakeholders is provided by the organization, it must have mechanisms of participation for those who want to aspire to be a dialogue or interest group.
• Organizations must propose issues to stakeholders and these discussions and propose new topics in turn.
• The organization establishes the 1st matrix starting material, taking into account the strategic interests of the company and the sector and then organize, design, formulate what is best for everyone.
• Providers as stakeholder should also express its commitment to compliance with CSR policies and practices.
• The best way to learn about the issues that matter to stakeholders is through the matrix material (thematic - local - global). The topics should leave the company's strategy for a win-win without losing sight of the relevant issues in society. Subsequently, the stakeholders themselves can add new themes or modify the importance of the issues initially proposed by the organization.
• Regarding sustainability reporting, stakeholder sign or not, they should participate in developing and the organization must validate and demonstrate this involvement. The report should include the mechanism used, and the objectives achieved during the process of interacting with stakeholders.
• In the social and business relationship college environment can help identify the actual needs of the GI.
• And finally: There can be involvement and commitment if there is love understood as a way of giving now rather than short-term returns over time. Organizations shy away from the emotional simply because they know they will not be sincere.

"A company only if it improves people's lives, not only its benefits," Charles Handy.
Perla Puterman
S. Ing @ FRSIberoamerica

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nearly 6 months after publication

The ISO 26000 has become perhaps the most important event of 2010 on social responsibility, their adoption has raised many expectations among the different actors of responsibility in almost all countries, developed and developing very special consultants, universities, some local and municipal governments, enterprises, are SMEs, large companies, multinational corporations.

Since its publication in November 2010 have raised a number of news related to the implementation of ISO 26000, implementation of ISO 26000, the ISO 26000 certification, verification to ISO 26000, ISO 26000 audits and awards to the ISO 26000.

have held workshops, seminars and conferences in most countries that participated in its preparation, some sponsored by the same ISO, the national standards bodies and in other cases by organizations who participated in the development, assistance has been important primarily by curiosity to know its content and especially with a large attendance of companies, and of course consultants seeking ways to convert this document into a new business.

addition, there have been publications and interviews in magazines, newspapers and other media. In the specific case of the workshops, at least in my case, the feedback from the participants and especially large multinational companies and has been very positive, have been the standard as an improvement tool for incorporating social responsibility practices practices and systems already in the organization.

IMPLEMENTATION OF THE STANDARD
In terms of implementation, despite the uproar that has resulted, very few countries which has actually begun its implementation, limited to large enterprises, multinational corporations have already developed programs responsibility social or sustainability, they have begun to assess how to integrate the standard in the practice or the existing management systems and in some cases already well advanced actions.

In some countries, companies have been the standard with skepticism owing to the prevailing economic and political conditions, which results in not only this but any standard is difficult to implement. Some companies, though it is not, see the policy and other management system and many do not believe in systems management, while other companies especially SMEs are hardly trying to implement the ISO 14001 environment. Paradoxically, another fact that makes it look Standard with skepticism is that it is certified and some are waiting for the certified version for your application.

It is noteworthy that organizations like the Global Compact and the Global Report Initiative GRI have developed documents which establish an equivalence with some aspects of the Standard, which has allowed in the case of the Global Compact approve the compliance with Standard in these respects human rights, labor practices, environment and fair operating practices. With respect to this equivalence GRI has used the GRI Guidelines in conjunction with ISO 26000 for the preparation of sustainability reports exist examples such as new an insurance company in Ecuador.

There are other examples of application that I would call as misuse of ISO 26000 as is the case of a prize in the Netherlands, the case of a global certification including ISO 26000 in France, and the case of inspections or audits conducted by consultants. Is worth noting that none of these actions can be performed with a standard of guidelines that does not contain requirements.

Notwithstanding the above I believe that in 6 months is very little time to assess the impact of ISO 26000, because I think there is a first novel approach with caution, but I'm sure that when organizations and in particular companies begin to evaluate its contents in depth found in it a powerful tool for incorporating social responsibility into the everyday practices of your organization.

M18. ABR, 2011 BY PEARL S. Puterman, INTERNATIONAL EXPERT ON SOCIAL AND MANAGEMENT SYSTEMS / @ FRSIBEROAMERICA © Blog RCySost
Telefónica SA Posted on:
http://www.rcysostenibilidad.telefonica.com/blogs/2011/04/18 / the-iso-26000-to-almost-6-months-after-your-publication /

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RSCHAT

The # RSEChat

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Philanthropy Is part of the Social Responsibility? Are socially responsible

Most countries, particularly those of Latin America begin their social responsibility actions in the nineteenth century by private sector initiative based in many charities and through private donations and fundamentally ethical order requirements or family, absolutely cutting and philanthropic individual.

not is not until a century later, emerging issues as human rights, environment, labor practices, consumer protection and fair operating practices.

The term social responsibility as such, began to be used in the 1970's, however there is evidence that very early in the story that spoke of responsibility to society linked this issue to the employer and not the company .

However, the issue of philanthropy today as a result of poverty rates and widening gap between rich and poor has once again become a moot point when discussing the issue responsibility social.

The recently approved ISO 26000 philanthropy mentioned in several of its elements, however emphasizes that one should not confuse philanthropy with social responsibility as philanthropic activities by themselves do not achieve the goal of integrating social responsibility in the organization [1] By

philanthropy boom that has taken again and to exchange points view on this exciting topic was the Second # RSEChat aimed at obtaining interesting conclusions whether or not philanthropy is part of Social Responsibility.

The following are the different topics:

-social responsibility is linked with the strategy of the organization, philanthropy is a starting point of corporate social responsibility, however the latter is much more and philanthropy should only stay at home and not become makeup, but for some companies not, start with philanthropy and remain the same.

-Philanthropy should be a beginning of the EU's commitment to social responsibility while responsibility can strengthen links with stakeholders.

"Philanthropy is part of the social investment but not limiting. (For example, grants, volunteering and donations.)

-

More information is needed to move from philanthropy to social responsibility, latter see it as an expense while philanthropy seems easier.

"We must avoid actions that perpetuate the dependence of community organizations (As the old saying, teach a fish.)

-CSR should be taken as a management system, a way of understanding the company relative to the environment and its influence is the creation of common value, inclusive business, and goes beyond philanthropy.

-addictive philanthropy while CSR creates commitment.

-La r esponsibility social entrepreneur is to be and not seem, is an investment in overall development, planning, projects for / with stakeholders-synergy-active social role, service, commitment, frank dialogue, consistent and internally and externally with new values, eg work-family-forming a learning process to be more professional and directing the action, planned actions that seek to impact-transforming actions, "is to start thinking sustainable development, creating value, is a search for cultural renewal.

-Articulation of a business model as part of a business strategy. Interest in evaluating results. Mutual benefit-is to go beyond the interest of shareholders, considering the creation of value for other actors that relates the company and to society in general [2] .

-Philanthropy-love-man: simple donation or isolated actions of charity, paternalism and generosity informal (ie no structure or management guidance, not identified targets). Donations may be made without considering the integration of the concept of CSR as a corporate value, or no established regulations or internal rules to ensure consistency of performance of members of the company with new values, vision, short term. Does not necessarily affect the scope of influence of the company. Marketing can also be considered because only superficial. Far-reaching impact on social environment is not guaranteed, may also be of anonymity [3] .

Mr. Perla Puterman S.

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[1] ISO 26000 Social Responsibility (Section 3.3.4).

[2] Silvina Contribution Allario http://twextra.com/aq1jn4

[3] Silvina Contribution Allario Http://twextra.com/aq1jn4

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SMEs? SECOND WORKSHOP

The issue of social responsibility and SMEs is a topic increasingly relevant the world, SMEs represent 60% of total employment-generating business in Latin America, and according to information from Antonio Vives [1] , 90% of businesses in the world is represented by SMEs.

According to him, between countries Member of the European Union by 2007 it was estimated that there were more than 24 million small businesses generate about 90 million jobs, which undoubtedly and beyond these figures is clear that most companies in the world are SMEs and they have a significant contribution to job creation and production.

This order and to exchange information on this subject between representatives of different English-speaking countries was the first interactive chat on Twitter about social responsibility in Latin America, with the participation of representatives of Argentina , Brazil, Chile, Colombia, Spain, Peru and Venezuela.

Among the major conclusions of the discussion led to the following:

1 .- SMEs if they have responsible practices (understood as those responsible practices related to the daily life of an organization ), the point is that such practices do not identify as such, and if not identified documented and communicated.

2 .- It must simplify the language and the concept of social responsibility to understand and accessible to SMEs.

3 .- The chambers of commerce or industry are a good way to support SMEs in the development of responsible practices through collaborative networks.

4 .- The role of big business is very important for the support it can provide through training, development of local suppliers, shops etc..

5.-Social entrepreneurship is an important way to ensure that SMEs develop social responsibility programs.

6 .- The role of multinationals is very important in the development of SR practices in SMEs, they should help in the process striking a balance between the power structure of the greats. On the other hand, multinationals should have as part of its strategy to support SMEs, promote development of local suppliers and primarily lead by example with socially responsible practices.

7.-The SMEs are close to their environment, so it can understand it better and enabled the development of RS programs with their employees and communities, this translates into small but valuable social actions .

8.-The best social responsibility practices in the SMEs are those linked to business objectives

Compiled by:

S. Mr. Perla Puterman

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[1] CSR in SMEs Handbook Shorter www.cumpetere.com

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ISO 26000:2010 ISO 26000:2010 FIRST WORKSHOP

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ISO 26000. Best seller of 2010

Following the publication of ISO 26000 on 01 November 2010, have raised a number of stories related to this international standard, we read news related to the implementation of ISO 26000, implementation of ISO 26000, the ISO 26000 certification, testing with the ISO 26000, ISO 26000 audits with , award to the ISO 26000 and if that were not enough, recently used Twitter to associate with a political party in Peru.

words, ISO 26000 has become the new cliché used by businesses or individuals to market their brand or to note that it is "socially responsible."

This reminds me of the 70 when talking about total quality and everyone used that term to identify everything that was seen as something good or something trendy and used expressions like "That's total quality "or" guy is total quality "

In the year 1994 same phenomenon occurred when it was published the second version of ISO 9001, then as to what is happening now, out of nowhere a number of "experts" to talk about this rule and the 21 procedures required to meet the 21 clauses containing the same at the time.

Today we find something similar to ISO 26000, although arguably not a fad ... it is fashionable, and anyone that claims to know believes that social responsibility should speak or write on ISO 26000, regardless of whether you really know the ISO 26000, what was your process, which is a standard, what kind of policy is, which means a guide, but even that is verification, certification, etc. requirements.

Among the cases that I read recently that the case of Bavaria, Holland [1] , DHV consulting company reported on its website that the company successfully demonstrated above the compliance with ISO 26000, and therefore under the title of the article was granted an award, however after reading the article several times still do not understand which was the prize and lift me back to the past (remember is to live) when in the year of 1975 Venezuela passed a resolution forbidding quality award by a proliferation of these that were granted in Brazil, where people came to Smoking and everything to receive the prestigious award which was granted without any technical basement.

Another case is that of AIR FRANCE that despite the title of the article mentioned that the company had adopted the text of ISO 26000 certification noted that Bureau Veritas has been renewed including ISO 26000, which was later clarified that was not a "certification" but a "verification" [2] .

Meanwhile an article in CSR Commitment [3] reports that the company DNV (Det Norske Veritas) said one of options for compliance with ISO 26000, is " GRI Guidelines and ISO G3 26000" for demonstrating compliance with the standard.

And the most recent case is the case CSE Centre for Sustainability & Excellence (Center for Sustainability and Excellence) offers audits based on ISO 26000 [4] , but recent clarifications in the discussion group on LinkedIn .

The issue is that all these five references that have been published on compliance with ISO 26000 are interpretations of the organizations that issue, however and according to the terms used are all questionable, since according to the terms used, (checking, certificates, awards or audit) and the definitions established by the ISO, and according to the definitions Real Academia de la Lengua, none of these can be applied to a standard "guidelines" for reasons I will expose below

According to ISO 9000 of vocabulary, check the "confirmation mediante la aportación de evidencia objetiva (3.8.1) de que se han cumplido los requisitos (3.1.2) especificados, mientras que según la ISO 19011 define auditoria como “pr oceso sistemático, independiente y documentado para obtener evidencias de la auditoría y evaluarlas de manera objetiva con el fin de determinar la extensión en que se cumplen los criterios de auditoría” (conjunto de políticas, procedimientos o requisitos )utilizados como referencia).

Según la real academia Verificar es “ Comprobar o examinar la verdad de algo”, while audit is "to examine the financial management of an entity to verify if it meets established by law or custom"

Moreover reward is "unpaid, to award grants privileges, employment or income the merits and services of someone "

So according to these definitions would somebody tell me what requirements are verified against the ISO 26000 does not contain requirements or tell me how audits if the rule does not contain any policies or procedures or requirements or as rewards if no technical basis for such awards.

And the best certifications let alone because in addition to the Standard says, and the ISO [5] same reaffirm that this rule is to certify.

And finally with respect to whether to GRI indicators can and can not demonstrate compliance with the standard, will have to wait to apply these indicators or other tools or initiatives that are identified in the document which as indicated by the textote the same, these are not endorsed by ISO 26000.

Notwithstanding the foregoing, is the question ... finally, it may or may not determine compliance with ISO 26000?

I say yes ... And you?

S. Mr. Perla Puterman

@ FRSIberoamerica

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[1] http://www.linkedin.com/news?viewArticle=&articleID=275690334&gid=1813396&type=member&item=36434159&articleURL=http://dhv.com/Nieuws/Nieuws/2010/2010-11-11-DHV-ISO-26000-award-presented-to-Bavari&urlhash=Fwek&goback=.gna_1813396.gmp_1813396.gde_1813396_member_36434159

[2] http://www.linkedin.com/news?viewArticle=&articleID=322245821&gid=1813396&type=member&item=39810514&articleURL=http://www.amtonline.com/article/article.jsp%3FsiteSection%3D1%26id%3D12491&urlhash=3L6Z&goback=.gna_1813396.gmp_1813396.gde_1813396_member_39810514

[3] http://www.compromisorse.com/rse/2011/01/21/es-iso-26000-una-norma-certificable/

[4] http://www.linkedin.com/news?viewArticle=&articleID=339488539&gid=1813396&type=member&item=41262486&articleURL=http://www.cse-net.org/Contents.aspx%3FCatId%3D50

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The Promotion Organisations RSEteo CSR Raining on the wet

A following the recent debate in the Latin American Forum of social responsibility on companies American and DJI ( Down Jones Index) Hugo Vergara Director of BSD (Business. Sustainability. Development Consulting Chile-Ecuador ) , posted a comment that seemed important to go public and hear the views of supporters of the Blog.

I would copy the concern Hugo:

"It was very interesting to see how my last comment delivered on the network has caused some confusion among some organizations and other side agreement on the substantive discussion of the issues raised. I think that as the drivers of these issues in the region must be open to criticism and analysis and of course to dissent when not agree, is a basic rule of any discussion. I am anxious to continue the debate started a few weeks ago on the regional agenda and model or vision that we should adopt in the region. First, and to be specific, there are some issues that I believe are central to this agenda and list them:

A. - Corporate governance and transparency

We still the region is a deficit in this area in domestic companies are still family-run and where good governance and transparency have gaps on such commitments to be taken in the OECD to this regard.

The region has been going on conflicts of interest, price collusion in some sectors that border mergers in monopolies that will affect consumers, lack of timely information to stakeholders for decision-making, in short, a stretch that between the same companies is evident and yet the market does not recognize as a value. Today, companies operating in the region with very high standards and strict guidelines for ethical conduct but who face other groups where these issues are dead letters.

B. - Environment

is upon us in a crucial debate in the region at the rate of water and its importance for human consumption versus production and development needs. This is a scarce resource and there will be more scarce in the coming years and the largest reserves are in the region. Industries that require energy for their operations and even large hydropower projects that are not sustainable and use these resources to those needs.

In terms of innovation and technology for sustainability, investment in the region continues be minimal and most of it is coming from the state and not the companies. Discussions on energy matrix are linked to these issues, tax incentives needed for investment in renewable energy is a serious deficit in our countries.

climate change impacts in areas of the Amazon and the potential environmental impacts of mining projects in the area, what are the criteria for such projects in areas of high ecological impact.

Finally, we have an immediate challenge and requires larger efforts in this area. Examples such as telephone and unity on climate change should be a trend and not an exception.

We can not forget what happened to BP, the question is which is the risk in our region, who knows what is happening in this area.

C. - Social inequity and poor distribution of income

We have one of the greatest inequities in the world, even our development models fail to generate more equity and with them greater distribution of wealth. The data suggest that the richest 10% has increased their wealth by at least 3 times to 10% poorer. It requires a debate from the perspective of CSR that addresses this issue from the perspective of public-private cooperation, a scheme that allows to be more efficient in allocating resources and that focuses on the most important elements, quality of education access to health, better infrastructure, among a few.

Even the vision of philanthropy in many companies still dressed in CSR, and that has not changed as quickly as we thought.

D. - Labour rights and human rights

is heard discussing the ethical wage, but still not done too much about it. Debate is still on more flexible working but are still seeing this is but more job security, security policies and occupational health in some areas are simply a dead letter, the construction sector, fisheries, mining, etc. continue to have deficits in this area. Blacklists in some countries of trade union leaders in some countries of Central America on respect for freedom of association and collective bargaining is unacceptable, the death of trade unionist in the region where human rights violations, in short, elements that should lead to an open and frank discussion.

A family living on USD $ 200 salary, can not have any chance to escape their poverty, we must make greater efforts in this. The corporate profits in 2010 were impressive in some countries, however this did not translate into better wages or conditions for workers and employees. Companies that because of the crisis was fired thousands of workers and their earnings results were higher than previous years.

Many of these issues are part of the CSR agenda and the truth is that many of these issues should be part of the regional agenda. Undoubtedly require greater control and to adjust certain elements of regulation, but beyond that we need the business and the market reacts more positively to these incentives, this does not sleep in the arms of corporate reputation transformation into the DNA of the modus operandi of the three sectors, the only way in which I can walk to most fair and competitive markets. "

Recabal Hugo Vergara BSD Consulting Director

Chile, Ecuador
Business.Sustainability.Development

Http:// twitter.com / HugoAVR
http://twitter.com/BSDConsultingCL
http:// www.facebook.com / pages / BSD-Consulting-Chile

How Do I Construct A 16 Reflector

Why

How to certify against a standard non-certifiable?

To avoid many misunderstandings with regard to using the ISO 26000 certification, I think the main problem that exists is the ignorance of the issue of standards and standardization, and while this is not understood, misinterpreted and continue using the ISO 26000. So I would like to deepen on the subject to clarify the concepts.

The former would include the definition of a standard approved by the International Organization for Standardization ISO 2-2004 in Guide "Standardization and Related Activities. General vocabulary " A standard is a" document established by consensus and approved by a recognized body that provides, for common and repeated rules, guidelines or characteristics for activities and their results, aimed at achieving the optimal level of order in a given context "is understood as a consensus according to the same guide as to the sane general characterized by, the absence of sustained opposition to substantial aspects of an important group of concerned interests, a process that involves and takes into account the views of all stakeholders and reconcile any conflicting arguments. Consensus need not imply unanimity.

Second is important to note that there are different levels of normalization according to its application, as follows: International Standards regional standards, national standards, rules of association and business rules.

Within Standards are Standards ISO (International Organization for Standardization), the IEC (International Electrotechnical Commission), the ITU (International Telecommunication Union), among which those organizations exist recognition agreements and the Standards of Codex Alimentarius.

Within Regional Standards are the COPANT (Pan American Standards Commission), to America, CEN (European Committee for Standardization). CENELEC (European Committee for Electrotechnical Standardization) and ETSI (European Institute for Telecommunication Standardization Sector) in the European area, and ARSO (African Organisation for Standardisation) in Africa among others. Within this area have established rules on social responsibility being the best known of EMAS. (Eco-Management and Audit Scheme)

National Standards are those developed by national standardization bodies of each country such as AENOR in Spain, Argentina IRAM, DIN in Germany, BSI in England etc. In the field of social responsibility in this area many countries have developed or are developing its standards for some based on the ISO 26000 as Israel, Colombia, Mexico, England, Spain, Portugal, Australia, Uruguay, Brazil and others, some of them even based on ISO 26000 contain requirements of a social responsibility management such as ISO 9001 in quality that contain requirements IF p ueden be certifiable.

Within Standards Association the best known are the ASTM (American Association for Testing and Materials), API (American Petroleum Institute), ASME (Society American materials), we could say that the issue of social responsibility would OHSAS Standards (Standards for Management Systems Occupational Safety and Health).

Finally business rules as its name implies, are produced by firms for internal use and their features are more specific than the above rules.

In the field of social responsibility have documents produced at different levels, mainly by businesses or business associations such as the SA 8000 (System Social Responsibility), AA 1000 (Accountability) and SGE21 of Foret (System Management Ethics and Social Responsibility).

In the case of ISO 26000, this was developed through a working group depending on the Management Committee of the ISO called TMB consists of 450 experts nominated by national standards bodies members ISO and liaison organizations concerned with the subject to normalize.

Third is important to note that the rules are classified according to their content, for example, ISO documentation difference Technical Standards (IS), Technical Specifications (TS), Publicly Available Specifications (PAS), Technical Reports (TR), Guidelines (developed COPOLCO Policy Committee) and International Agreements obtained Workshops (IWA) .

In turn, within the international TANDARDS n a wide variety of these, such as norms of requirements which are unique certifiable, standards, guidelines, guidelines, definitions and others. ISO 26000 to Despite being a standard as its name suggests is a guide and to be the guide does not contain requirements but recommendations or guidelines, which means it can not be certifiable because for a standard certificate must contain requirements and the 18000 or more standards developed by ISO, barely 10 of them are certifiable character and ISO 26000 is not among them.

Last but not least, the certification bodies and firms should take into account the joint resolution of the governing International Organizations in the field (ISO Standardization in the area) and IAF (International Accreditation Forum ) in the area of \u200b\u200bAccreditation in which it is reported that under no circumstances recognize any certification that is based on ISO 26000 and is applied to all certification bodies that do not promote nor give certification to ISO 26000.

much we talk about commercialism and selling of certificates thing that really happens because the certification is a business ... .. It would take much imagination to certify the Uncertifiable by definition.

Mr. Perla Puterman S

Management Advisory

@ FRSIBeroamerica

pps@cantv.net

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