Today the issue of social responsibility is as the subject of total quality in the years 80, which do not talk about anything and not in fashion because it did not mention some have commented that the linking of CSR with fashion is that he knows of social responsibility. Increasingly
service companies such as banks, insurance companies, telephone companies, hotels and even private hospitals covered in their Web pages mention the issue of social responsibility and each time I see this I wonder if you know all those that is socially responsible organizations or if they thought that philanthropic activities are socially engaged and responsible.
Understand that being socially responsible means responding to the impacts of their activities and decisions in their stakeholders and it must also be able to report it, deemed to be transparent, ethical behavior, respect the laws, respect international standards of behavior and above all respect the human rights of its stakeholders.
will know that they must have a good government that must respect the environment, to be honest with competence, respect their consumers and contribute to community development.
would be interesting to know the answer.
If you think like users of these services, it would be interesting to survey those companies imaginary based on compliance with simple indicators linked with some key themes and issues of social responsibility as:
The treatment of workers and whether they are aware that this is the most important actor in your organization and as such deserve respect, good treatment, safe working conditions , fair wages, health programs, right to breathe healthy environment, human development and training in the workplace and of course time for family and personal life.
If positive response, I wonder if this is so, why in many of these organizations are staffed by poorly educated, and paid sub as a result of this unmotivated and often angry, This definitely affects the good customer care?.
relationship with the environment, and if they are aware that they must prevent pollution, use resources sustainably, protect the environment and diversity.
If positive response, I wonder why you do not have a policy for handling solid and liquid waste, or recycling and energy saving for example?
relationship with its suppliers and whether they are aware that this relationship is on two tracks, one on the impact they have on the social responsibility of the organization, and one on the influence that the organization should play in these as part of its sphere of influence. Because
answer is positive, I wonder why the organization does not take action in their purchasing decisions when their suppliers abuse the human rights of their workers or pollute the environment?
The customer care and if you really know the degree of satisfaction of their customers or consumers, if given clear information about the service they are going to pay, if they have ever received any complaints from a customer and have resolved these with due diligence and in a timely manner. Because
answer is positive and I wonder why sometimes you see the client as an enemy of the organization or is considered a difficult client? Why are some customers change companies or not return? About the community
ask them if they take into account and do not really conform to planting trees, funding sports teams, and other philanthropic activities.
If I succeed, then I would ask "Why when you do not give hiring preference to members of your community with the profile? Or why not buy from local suppliers? Or simply, what you've invested in society?
A good reflection ... let us think ...
S. Perla Puterman
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