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How do you measure the value of CSR? # RSEChat

How do you measure the value of CSR?

Interesting question and quite complex, since usually confuses the measurement of CSR management with the measurement of the value of CSR.

But ... we can measure the value of CSR?

Asking experts on the subject found a variety of responses, including that of Antonio Vives that direct and precise style he replied: "It's a question that should not be done, and if does not have adequate response, "but referred me information on this subject the which we find in the titles listed in footer [i] .

Definitely, the value of CSR is related to the benefits it represents not only the organization but also for lobbyists. addition, attempts to measure the impact of the activities of an organization not only from an economic standpoint but from those intangible benefits of CSR and Manuela Weber points out in his article "Reveal business potential of CSR: How can companies assess the specific benefits of CSR for the company " [ii] .

Moreover traditionally designated as CSR benefits of improved corporate image and corporate reputation , the production of re operating costs, the capacity organizations to recruit and retain top employees, strengthening community relations, strengthening loyalty consumers, m mprove quality and productivity and increased profitability among many others.

This Monday 09 May, chose this subject as a center of discussion of the 5th # RSEchat in which we as Xavier Agulló information [iii] with 19 p eople who have followed the chat, with a number of tweets of around 199.

Among the main findings of # RSEchat is worth mentioning:

-item the value of CSR is of great interest, however it provides confused with the measurement management

-The practice of CSR p rovides some benefits for organizations and they should be able to measure

- The value of CSR is the positive impact of activities both within the organization and in interest groups, therefore one should speak of shared value and that not only generates contributions to the organization but also interest groups

- The definition of the impacts of CSR allows the return of shares to the organization and for the core business

"The indicators used to measure the return on stock investments, but would never be a perfect measurement to

"You can measure the value of CSR by measuring the impact on affected variables, eg Reputation

- Benchmarking is undoubtedly essential to better understand the impacts of CSR in the sector and improve the management

- Ideally indicators to measure the impact of CSR were specific to the organization, but of course the basis of the existing

-An important step is creating new business opportunities from the RS and sustainability

- Improving the sustainability of the planet creates new opportunities such as recycling, energy efficiency and other

.- Two aspects are measuring the efficiency and reputation, efficiency is measured by indicators and the second is intangible. The efficiency is improved productivity, working environment, quality, customer service and reputation among other is the brand value, image, related intangibles and in any case efficiency is equal to value

-A clear measure of the value of CSR is the index of the Stock Exchange social investment. Companies more responsible are most valued by stakeholders and have better stock prices

- business opportunities consume and produce good financial results and therefore value shareholders

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[i] http://cumpetere.blogspot.com/2010/12 / as-the-company-invests-in-rse.html

http://cumpetere.blogspot.com/2010_12_01_archive.html

http://www.fundacionluisvives.org/rse/digital/6/articulos/56329/index.html

[ii] http://www.fundacionluisvives.org/rse/digital/1/articulos/33095/index.html

[iii] http://www.blogresponsable.com/

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How to measure the value of Social Responsibility? How to manage

The # RSEChat to be held Monday May 2 at 10am GMT-5 time (Colombia and Peru), 11 Argentina Chile hours 12am and 5pm hours English. Discuss how to measure the value of CSR.

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Social Responsibility? RSECHAT

The term "management" comes from the Latin "managed" and is defined as the action and the purpose of managing or administering a matter [i] , for that matter that concerns us is the responsibility social.

The term "Management System" is defined as the coordinated activities to direct and control an organizaciónon or a proven structure for the management and continuous improvement of policies, procedures and processes of the organization [ii] .

To drive and operate an organization successfully requires that direct and control it in a systematic and transparent. You can achieve success implementing and maintaining a management system that is designed to continuously improve their performance by considering the needs of all stakeholders. The management of an organization comprises management of social responsibility among other management disciplines [iii] .

social responsibility can be managed in different ways and it is not necessary but if recommended the use of management systems that allow an orderly coordinate and control the activities of an organization through processes that are measurable, always with a view to improving continuous.

In terms of policy there are a number of standards both national and international partnerships which help to manage the social responsibility of an organization.
Among the most prominent are the SA 8000 (That includes a single management system for the subject labor and human resources), the Management SGE21 ethics and social responsibility and the recently approved ISO 26000 if it is not a management system for its strategic vision and holistic, is a valuable tool to manage social responsibility an organization.

However, it is clear that ISO 26000 is a certifiable standard, so if you want to certify the management system should be taken into account rules providing management systems as SGE21 international application or other national standard has been developed for this purpose.

Last Monday was chosen this topic as a center of discussion 4th # RSEchat in which we have the participation of over 15 experts.
below the main conclusions:

= To manage social responsibility is necessary that senior management or management is willing genuinely to want to manage. Management must take risks and take the RS in the center of his administration, also demonstrate their commitment, only then noticed improvements in several areas. Moreover, the most important thing is that the directive understands the need, advantages and benefits of managing CSR.

"There are two key elements to manage social responsibility, a management system and two good tools government. Good governance has a key role in the management of CSR. Moreover, a management system helps to change mental models.

= The area leads the management of CSR should be on top of an organization to carry weight in decisions, yet of management should be cross-cutting company, with leadership, multi-departmental, systematic and long- within a system of measuring results against objectives.

= transverse management To achieve this we must begin by changing mental models, to ensure that management is effective and enforceable.

=- In a good addition to incorporate into the mission and vision CSR objectives must report these to internal and external customers because communication and engagement with stakeholders is very important.

-The management of RS is not just educate, convince or persuade, is put on the table and re meaning "doing business" and of course it is critical that the management of RS is aligned with company strategy . The RS must be conceived as a philosophy embedded in the way of doing business.

- On the topic of CSR management must take into account two considerations, one that CSR should affect the entire organization from the heart of it and secondly, that the management of CSR is a lever for generating value the organization. CSR creates value for all Stakeholders from sustainable management.

"For a good CSR management, organized and effective, there are two elements to consider: 1. Strategy and 2. Implementation.

"It should convey the importance and value of CSR and work on it together and integrated, CSR should be without prejudice from the center of it, the entire organization. Sometimes, CSR is not a decision but an unidentified practice organization.

= A successful CSR strategy must be based on a clear message by the Manager engaging employees without forgetting the middle management. The issue of management is a complicated issue not everyone sees CSR as a competitive necessity.

"The commitment to develop, implement and transfer the management of CSR is the policy, the management commitment to CSR is for all stakeholders.

-measure social responsibility / sustainability is important, for it must establish monitoring indicators from the outset and as part of the strategy and then monitor the results and thus take control of progress and identify critical points of improvement.

-CSR is based on values \u200b\u200bthat the company must demonstrate through concrete initiatives to further the company should be measured, so there must be consistency between what is said makes and communicates.

He should talk about companies or organizations that manage their social responsibility and not socially responsible companies.

List of participants: http://fabiangpastor.tumblr.com/post/5246937491/lista-de-participantes-en-el-rsechat-sobre-como

[i] Royal English Academy
the language [ii] Taken from the ISO 9000-2000 and http://www.bsigroup.com.mx/es-mx/Auditoria-y-Certificacion/Sistemas-de-Gestion/De-un -vistazo/Que-son-los-sistemas-de-gestion /
[iii] Taken from ISO 9000-2000