How do you measure the value of CSR?
Interesting question and quite complex, since usually confuses the measurement of CSR management with the measurement of the value of CSR.
But ... we can measure the value of CSR?
Asking experts on the subject found a variety of responses, including that of Antonio Vives that direct and precise style he replied: "It's a question that should not be done, and if does not have adequate response, "but referred me information on this subject the which we find in the titles listed in footer [i] .
Definitely, the value of CSR is related to the benefits it represents not only the organization but also for lobbyists. addition, attempts to measure the impact of the activities of an organization not only from an economic standpoint but from those intangible benefits of CSR and Manuela Weber points out in his article "Reveal business potential of CSR: How can companies assess the specific benefits of CSR for the company " [ii] .
Moreover traditionally designated as CSR benefits of improved corporate image and corporate reputation , the production of re operating costs, the capacity organizations to recruit and retain top employees, strengthening community relations, strengthening loyalty consumers, m mprove quality and productivity and increased profitability among many others.
This Monday 09 May, chose this subject as a center of discussion of the 5th # RSEchat in which we as Xavier Agulló information [iii] with 19 p eople who have followed the chat, with a number of tweets of around 199.
Among the main findings of # RSEchat is worth mentioning:
-item the value of CSR is of great interest, however it provides confused with the measurement
-The practice of CSR p rovides some benefits for organizations and they should be able to measure
- The value of CSR is the positive impact of activities both within the organization and in interest groups, therefore one should speak of shared value and that not only generates contributions to the organization but also interest groups
- The definition of the impacts of CSR allows the return of shares to the organization and for the core business
"The indicators used to measure the return on stock investments, but would never be a perfect measurement
"You can measure the value of CSR by measuring the impact on affected variables, eg Reputation
- Benchmarking is undoubtedly essential to better understand the impacts of CSR in the sector and improve the management
- Ideally indicators to measure the impact of CSR were specific to the organization, but of course the basis of the existing
-An important step is creating new business opportunities from the RS and sustainability
- Improving the sustainability of the planet creates new opportunities such as recycling, energy efficiency and other
.- Two aspects are measuring the efficiency and reputation, efficiency is measured by indicators and the second is intangible. The efficiency is improved productivity, working environment, quality, customer service and reputation among other is the brand value, image, related intangibles and in any case efficiency is equal to value
-A clear measure of the value of CSR is the index of the Stock Exchange social investment. Companies more responsible are most valued by stakeholders and have better stock prices
- business opportunities consume and produce good financial results and therefore value shareholders
